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The first paragraph of any web page is most important for search engine optimisation. Make sure you dedicate each and every page of your website to a different phrase. If your offering is geographically specific or you only collect payment in one currency, then specify those regions or countries here.
You can make your shopping page your home page if you want. This option is available under design settings, menu options. Alternatively you might like to insert a table into your home page, and individually select your products for that
Once you login to the CMS you should concentrate on creating your catalogue and setting up categories and products, plus freight, vouchers, currencies and payment methods.
If you have a lot of categories, you should begin by editing the shopping page, then adding all your categories first. Please do not add new pages nor shopping buttons for your categories. You will have 2 options at a later stage to include your categories into your menu. Either you can use the "category link" to add category buttons to your menu, or better yet, you can use our CSS dynamic category menu to provide a full and complete menu integration with your product categories, including popout and submenus. Please first just concentrate on your product and category data first, then it can be manipulated into your website later.